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Why Transport Damage For Chinese Fresh Goods Is Higher Than Abroad?
- May 04, 2018 -

As much as 80% to 90% of imported fruit products arrive intact, and even when the products reach the shelves only 5% to 8% is damaged. Domestic fruit, however, only has a success rate of 50% to 60%, and the proportion of fruit products that are damaged in transport can be as high as 30%.


Many fresh product managers have insufficient knowledge of the damage that can occur during transport, which can be seen from the high damage rate and the lack of effective prevention. In all honesty, the understanding of transport damage is still in its early stages. For example, if you purchase 500 kg, but only sell 400 kg, then the remaining 100 kg could be called damage. This is a hard definition of damage, which simply includes all unsold products.


Behind the label 'damage' are deeper issues. There are missed opportunities in sales, and lost chances for profit. Effective control over damage rates in fresh products needs to take into account every little aspect. It requires an accumulation of time and experience. Only rational controls over import, storage, and sales will reduce damage rates. This will improve retail in fruit stores, and at the same time it will improve gross profits. While it is important to guarantee an outstanding retail experience in stores, lowering damage rates are also an excellent way to improve profits.